Leveraging proven best practices to simplify the sales process.
Avoid "Getting Ghosted" | Increase your Win Rate | Find and Close Larger Deals
Why Sales Coaching Matters
B2B sales is one of the most demanding, performance-driven professions. The reality? According to Forrester, fewer than half of sellers—just 47%—actually achieve their annual quota. On top of that, turnover is brutal: nearly 35% of B2B sellers quit or get fired each year, compared to only 13% across the broader workforce.
With stakes this high, sellers can’t afford to “wing it.” Success requires a clear plan, a repeatable process, and proven best practices. That’s where sales coaching makes all the difference—helping sellers not just survive, but consistently perform and thrive.
Want to get started?
Your coach | Bruce
Bruce Werner brings 37 years of experience delivering complex business communication solutions to global leaders including Citigroup, Delta Air Lines, and AT&T. Most recently, he excelled as a Client Director on DocuSign’s Enterprise Financial Services Team, following his role as a Customer Experience Practice Advisor within Cisco’s Digital Transformation Practice. Since retiring from full-time enterprise sales in 2022, Bruce has dedicated his expertise to coaching and advising sellers on career growth, deal strategy, territory planning, quota attainment, and all facets of enterprise sales success.
Bruce’s approach.
I apply proven best practices to drive success by:
Focusing on an intuitive and authentic sales methodology – a selling framework that aligns with the customer’s problem solving and investing processes
Prioritizing strategic planning & leadership – QBRs, account/territory plans, team leadership, and internal communications
Mastering executive engagement & negotiation – executive presentations, complex negotiations, strategic renewals, and other high-stakes customer interactions
Holding a long-term growth mindset – replacing fear and frustration with creativity and confidence
Schedule a free consultation.
During this appointment I’ll discuss my offerings of 1:1 coaching, group training, or personalized consulting to see how I can best help you. Then, I’ll follow up with a plan and quote.